The "February Filter": Why Now is the Time to Double Down
We’ve all seen it. On January 1st, the gym is packed. By the last week of January, the crowd starts to thin. This is what I call the February Filter. It’s the moment where the "New Year, New Me" hype wears off and the real work begins. If you’re feeling the slump, I have some news for you: This is exactly where the transformation happens. The Motivation Myth Motivation is a feeling, and feelings are fickle. They show up when the sun is shining, and you’ve had eight hours of sleep. But what happens when it’s cold, you’re tired, and the scale hasn't moved yet? Success isn't about finding more motivation; it’s about building systems . As your coach, I’m not here to just cheer you on when you feel good. I’m here to help you navigate the days when you don't. How to Beat the Post-January Slump Audit Your "Why": Why did you start four weeks ago? If your goal was "get fit," it’s too vague. Let’s get specific. Do you want to keep up with your kids? Do...